So, a purely hypothetical situation here: say you’re a startup publishing company. You don’t have a website yet, just a blogspot. You have some contact with an author and come to an agreement with them: you’ll spread their story in exchange for, well, getting to use their story.
And then you totally fuck that up. Because you post the first part and not the rest of it until prodded, and then you provide the author with some more of that lovely radio silence.
Then the author kinda thinks you suck. If you don’t have the resources to be professional at least you could be personal. This is why I generally don’t bother to market myself more than just posting links on my twitter and G+ feed.
In completely unrelated news, the next post here will be the long-awaited Anywhere Machine, Appendix II.